Jeremy and Paul were inspired to create their own. In a world overrun by smart phones and news feeds, they wanted a business where people came first. They’ve turned that dream into a New York success story, and they’re ready to share that with anyone who’s as hungry as they are for more than just the status quo.
Paul is passionate about building a business around people—and after falling in love with coffee at a convention in D.C., he never looked back. As an avid yogi, husband, and father, Paul brings an unparalleled passion and care to Birch. You can find him roasting small batches at our LIC roast house on Wednesdays and Fridays.
You’ll often find Jeremy at one of our locations, cold brew in hand, enjoying the company of any number of our beloved regulars. With more than 15 years in the service industry, Jeremy brings a passion for customer relations and an obsession for our customers’ dogs (he’s adopted two pit bulls of his own). He strives to perfect the Birch experience for everyone, both behind the curtain and in front of house, right down to the last bean.
The first coffee shop is believed to have opened in Arabia in the middle of the 15th century. Over the next several hundreds of years, they became known as places where people could meet outside of work and their homes to connect. They gathered to talk politics and the local news, to share music, play games and pass the time, all the while consuming the newly discovered beverage known as qahua.
Fast forward a few hundred years. Coffee shops stopped serving coffee and started serving “drinks.” They became filling stations for commuter traffic. Laptops and smartphones replaced newspapers and neighbors, and the coffee shop became synonymous with home offices and everything got a little too complicated.
Birch Coffee is a continually evolving attempt to bring the true meaning of a coffee shop back to life. A place where people can connect with one another. A space where people can enjoy good coffee while engaging in meaningful conversations again.
Ever since 2016, our wifi has been replaced with books, games, and conversation starters with the hope of bring folks back to what it truly means to be spending time at a coffee shop. And of course, high quality specialty coffee that makes it all worthwhile.
Because connecting with those around us has such meaning to us here at Birch, our customer service is of highest priority. We take our time to learn our customers’ names and favorite drinks, the music they enjoy, and sometimes even their favorite mvovies. It’s this appreciation for the people that appreciate our coffee that has enabled us to grow into the company we are today. They’re why we show up every day to do the very best job we can. Why we continue to learn from our mistakes. Why we don’t settle on being second best. Why we are always improving the product we provide. And why we’ll continue to do so until every one of our customers has a meaningful experience each and every day.